THANK YOU
for your interest in FORJ. This page has been specifically designed for prospective, accredited investors interested in investing in FORJ.
WHY - WHAT IF?
PGA Tour members have plenty of skill, but they also have a team behind them to help them across various areas of “player development.” What if you had a team behind you, better than any single PGA pro, specifically designed to help you FORJ a better you - better swing, more resilience, Fitter, and playing clubs specifically made for your game?
WHAT - FORJ IS DISRUPTING KEY ELEMENTS OF THE GOLF INDUSTRY
FORJ combines various key elements of a comprehensive player development plan into one platform that is constantly updated and refined via AI based on a myriad of data sources. It simplifies it all into one app with daily engagement and personalized plans. FORJ meets you where you are in your journey.
First, we are tackling one of the biggest gaps in golf: Club Fitting is broken. Here is what Sir Nick Faldo said about club fitting:
HOW - WHAT IS FORJ DOING IN CLUB FITTING?
FORJ is combining AI with some of the deepest data access to TrackMan in the world. FORJ helps a Fitter be 3x more productive and close a higher % of sales. FORJ handles all booking logistics and then ingests data from TrackMan and from pre-fit surveys, prior to the fitting, to equip the Fitter with AI-led recommendations about clubs and shafts before the customer ever steps foot in the fitting bay.
Once in the fitting appointment, we then ingest, in real-time, for the first time in the world, TrackMan Shot Analysis data that is tracking every shot with 30+ data points - providing the Fitter with real-time recommendations on alternative shaft/club combinations. Throughout, the customer is seeing AI recommendations and “matches” that give them confidence that the data is saying they are hitting the best clubs for them, not just a Fitter’s personal recommendation (or bias based on spifs or limited club knowledge). FORJ uses the world’s first AI-ready OEM database with all possible permutations to help the Fitter be a Legend in their customer’s eyes.
FORJ then handles the purchase (or the world’s first club subscription option), all the procurement with the OEMs, and communicates with customers on their order status. FORJ takes the heavy lifting off of the Fitter’s shoulders and dramatically increases their efficiency and revenue-producing time.
The data generated is then fed into FORJ’s consumer app, enriching their personal profile as they continue on their player development journey. FORJ consumer app can help to close the loop for the Fitter, enabling them to know when it is time to reassess any part of their equipment.
WHO: MEET OUR FOUNDERS
JEFF HANSEN
CEO & CO-FOUNDER
ROLE AT FORJ:
Leads FORJ's strategic vision and growth, leveraging his extensive experience in professional golf and technology innovation, including 10 years in AI/ML.
A former collegiate D1 golfer and 4-time Founder with 30 years of experience as a global operator, Jeff brings broad operational experience in cutting-edge technologies. As a global expansion expert in AI, robotics, 3D/XR/Metaverse, and other tech, Jeff has taken 8 companies from zero to 20+ country presence as a Sales/GTM leader. Jeff has also served on 5 boards with 4 exits, and mentors Founders via the University of Utah's Master's Program, TechStars and direct Advisory work with VC-funded AI startups. Jeff is also a Venture Partner at Tandem Partners.
PRESTON UNCK
CHAIRMAN & CO-FOUNDER
ROLE AT FORJ:
At FORJ, Preston oversees corporate governance, strategic partnerships, investments and key PR engagements.
Preston Unck is an experienced business leader with a strong background in sales and business growth. Preston built early sales skills experience working with renowned companies like Google, Square, and Polycom through MarketStar. This foundation set the stage for his leadership role at Teem Technologies in 2014, where he built and led a sales organization that expanded from 8 to over 50 employees, driving annual recurring revenue to $12 million and leading to a successful acquisition by WeWork in 2018. In 2021, Preston founded Tee Box and under his leadership, the company rapidly has sold more than 40 franchise locations across the US and is also expanding internationally.
RAVISH KAMATH
CPO & CO-FOUNDER
ROLE AT FORJ:
As CPO of FORJ, Ravish leads the vision and development of FORJ's product line, revolutionizing the club fitting & player experiences through AI.
A seasoned tech executive with a proven track record across multiple industries, Ravish brings 15+ years of expertise building AI-powered platforms that enhance human performance. As the former Founder, CEO & CPO of Nytro.ai (acquired by MarketStar in 2023), Ravish developed an AI-powered sales coaching platform recognized as both a "Hot Vendor" and "Strategic Innovator" by Aragon Research. His entrepreneurial journey includes multiple exits and launching innovative products that seamlessly blend advanced technology with practical, user-focused applications.
CONTACT US:
JEFF HANSEN, CEO
VISIT OUR SITE AT WWW.GETFORJ.COM
EXPERIENCE FORJ:
FORJ LAUNCH VIDEO
SIR NICK FALDO PARTNERSHIP ANNOUNCEMENT
DEMO FLOW FOR FORJ FIT
TALK TO OUR AI ABOUT YOUR MOST RECENT ROUND
This AI has been trained on multiple rounds captured on Arccos by our co-Founder, Jeff Hansen. Go ahead and ask her to summarize your most recent round. Talk to her as if you were Jeff. Ask about weaknesses or what plan she would recommend based on the results of the last few rounds
**No email or password is required. Click on the Trackman button (showing that FORJ has TrackMan-based SSO) and you are in. Navigate to FORJ AI on the bottom and click “Talk to FORJ AI”
Note: App is optimized for mobile, but is accessible via browser.
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